Why The Amazon Third Generation Kindle Is Such A Wonderful Gift Choice
When you’re looking for gift ideas – for Christmas, birthdays, anniversaries or any other special occasion, the Amazon website is the ideal place to do a little research. They are definitely the largest, and probably the best known, online retailer in the world after all. With online retailers like Amazon, it’s very easy to see what is selling well. You can be certain that any product in the Amazon top sellers list is very popular indeed. These lists can serve as a great source of gift ideas.
You can be sure that demand for the best selling item on Amazon’s website is huge. In fact, you can be sure that it is in very high demand. Amazon’s Kindle reader has been the most wished for, most gifted and number one selling item on their website since 2009. Many industry analysts forecast that the Kindle would fade into obscurity following the release of Apple’s iPad – but, if anything, it seems to be more popular than ever.
The release of the improved Kindle 3 in August of 2010 simply underlined Amazon’s dominant position in the ebook reader market. The new third generation Kindle has a number of specification enhancements – including increased memory (it can now store up to 3,500 books), an improved, high contrast e-ink technology display and a smaller and lighter casing.
Amazon also unveiled a new entry level Kindle which had WiFi only connectivity – ideal for those who don’t anticipate the need for connecting outwith a WiFi zone – priced at just $ 139. The price of the WiFi plus 3G model was also cut to just $ 189. Both of these options are priced considerably below even the entry level iPad, and that was clearly an influential factor in ensuring that the third generation reader became the fastest selling version of the Kindle to date.
The fact that there are no monthly download or connection fees associated with the Kindle is another appealing aspect of the Amazon price model. Amazon is known for being tight lipped as far as actual sales figures go – but a company spokesman did advise that sales of the Kindle 3 were in the “millions”.
The new lower price levels are making e-book readers more attractive to prospective customers. Bearing in mic that the price of e-books is generally lower than that of traditional printed books, and also that there are a lot of out of copyright books available as free downloads, it’s very possible that many users could recover the cost of their reader in a relatively short time.
It may very well be that 2010 will be remembered as the year that e-book readers went mainstream. Lower price levels, enhanced functionality and an ever growing selection of books to choose from will make e-book readers in general, and the Kindle in particular, a popular gift choice over the 2010 festive season.
Find out more about the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.
